Even those who aren’t experts in the field of cosmetics & fragrances recognize this most prominent and respected name. But the Company
Estee Lauder, originally started by the fiercely ambitious ninth child in a Jewish immigrant family in Corona, Queens, New York, is today a household word to all whether or not they are involved in the field of cosmetics and fragrances.
Estee Lauder, born Josephine Ester Mentzer, is a somewhat mysterious figure in that little is known of her formative years. She and her husband Joseph founded the company with the couple’s formulation of their original products;
Estee Lauder Creme
Pack, Estée Lauder Cleansing Oil, and Estée Lauder All Purpose Creme and Skin
Lotion. By the year 1948 they had established Saks Fifth Avenue in New York City as their first retail department store account. Five years after the rollout of their first products, the company produced a surprising new product with the development of Youth-Dew; a bath oil with a lingering quality fragrance versatile enough to double as a perfume.
Although limited in funding during those early years, the Lauder’s sought to grow by innovation. Their early marketing techniques included sampling so that potential customers could actually try their products before buying. Despite her small ad budget,
Estee Lauder sought only the most prestigious accounts. This established a precedent for
Estee Lauder products which to this day are sold primarily in high end department stores, boutiques, and the most prominent and established e-Commerce discount cosmetics internet
By 1960 Estee Lauder was an international corporation selling their products in the famous Harrod’s Department Store in London. Within a few short years they opened outlets in Central America, Denmark, Hong Kong, Italy, Spain, Sweden, Belgium New Zealand and Switzerland. This was just a beginning. There is hardly a country on earth now that is not a market for
Estee Lauder products.
In 1964, Estee Lauder again set out to revolutionize the industry by establishing one of the very first exclusively male fragrance lines,
Aramis for Men. This tradition has continued with such products as Clinique Skin Supplies for Men, and Lab Series for Men.
By 1967 Mrs. Lauder, always known as a woman of impeccable style and taste, was recognized as one of the country’s 10 Outstanding Women in Business. She accepted this award while opening production plants both stateside and overseas. The very next year Clinique Laboratories, another name synonymous with style and elegance in cosmetics was founded as yet another arm of the burgeoning assortment of companies that
Estee Lauder was becoming. During the rest of the 1960’s, along with the 70’s, 80’s and 90’s, the Lauder’s continued to bring new products and companies to the world of cosmetics and fragrance.
Names such as Estee (The world’s first “Superperfume”), Aramis
for Men, Aliage, Aromatics, White
Linen, Cinnabar, and The Private
Collection, have become some of the world’s most treasured and appreciated consumer products, sought after by those with superb taste and a sense of adventure.
Today, Estee Lauder has become the largest privately owned Cosmetics Company in the world with sales well in excess of one billion dollars. It encompasses a significant number of recognizable companies including but not limited to;
Estée Lauder, Aramis, Clinique,
Prescriptives, Origins, M·A·C, Bobbi Brown essentials, Tommy
Hilfiger, jane, Donna Karan, Aveda, La Mer, Stila, Jo Malone, and Bumble and bumble. Products include various fragrances, cosmetics, colognes, perfumes, body oils, serums, and lotions, for both men and women. The cosmetics industry, and the world, would not be the same without the perceptive and relentless business genius who was able to provide for the fashionable tastes of generation after generation of consumers all over the world.
More links to our Estee Lauder products:
Estee Lauder Skin
Lauder Nail Polish
Estee Lauder Suncare